The 14,000-sqft Experience Centre and office in Noida has been designed as a luxurious hospitality experience to envision Somany’s unique attempt to create a hands-on Immersive experience of their entire product range and the technology behind it. Spread across four floors, basement-2nd. While Basement, ground, and first are showroom and Second Floor is corporate office.
As the flagship store, Somany Experience Centre is designed as inspirational environment, that invites not only customers and designers to use the space and technology to disseminate knowledge and tools to generate and develop ideas. But also the tile masons to learn new technology and experience new tools, experimental development of new techniques in tiles like CNC cutting, and even for beginner masons to learn how to use tools. There is a section dedicated called as Tile-Master for all this.
Different product specific spaces for both tiles and sanitary ware have been designed to bring out their complete technical quality and aesthetic opulence. Displays has been designed such that it is very easy for Somany to change their displays as the product range changes. Tiles are simply velcro stuck on a modular cassette system enabling quick replacement.
Extrapolating various motifs, patterns on tiles, furniture, lights and colors everything is fashioned to form installation that spans the walls, floors and ceilings highlighting displays.
