Supporting growth of Next-Gen favorite food brand: Morphed McDonalds

The McDonalds morphed to echo its new image using swotted branding standards. asid being McDonalds India trusted design partner was onboarded again to bring its new design guidelines to life to experience-driven family restaurants at multiple locations. McDonalds new outlets are set to be the ultimate confluence of relaxing, private, and family immersive experiences, matched with hospitality environment. The reimagined destination delivers a unique guest experience along with robust and calming color palette and design elements. Post pandemic, inbuilt balanced safety measures helps customers feel welcome and at ease.

asid’s multidisciplinary team of experienced designers works collaboratively with various MEP consultants to visualize the entire project during schematic design, including space planning, furniture and materials selection, Air-conditioning, lighting design and adherence to fire norms. An integrated project delivery approach is used by the client based on a proven track record working with asid and the desire for a single point of responsibility to deliver a well engineered outlets which are highly dependent on efficient running of services.